One of the most exciting parts of developing a site on our platform is that you can explore multiple ways to monetize your sites.

While there are standard Adsense implementations, you have full control over the format (text or banner, red or blue, etc.) as well as the placement of the ads. We leave enough flexibility in the sites so that you can add banners to your header, above/between/below posts  as well as on the sidebar and focus on developing high quality content, which helps to increase the click rates that advertisers pay, as well as attracting interest in site-targeted advertisers. With Analytics integration, you can review the performance of the ads and continue to optimize your eCPM as the traffic grows.

Beyond Adsense

In addition to implementing pay per click ads on your pages, there are two major alternative methods that combine with cost per click to help take your revenues to the next level.

The first advertising method is through cost per lead (CPL) affiliate implementations where you capture leads from interested parties and re-sell them to companies in the industry. We work with you to help implement this system and to identify programs that are paying the most for these leads. Developing a strong CPL or CPA channel can open up doors to direct advertising relationships, which are the most lucrative form and mark the beginnings of a true developed site.

Once you have built up traction in the search rankings and has authority in your vertical, we will help you develop a Media Kit so that you can recruit potential advertisers directly. Armed with your traffic data, high search rankings and experience in the vertical, your sales calls will begin with “Would you like to advertise on the site that ranks first for your industry term?” Targeted traffic and volume, more than anything else, will open up doors to advertising revenue.